19 August 2017
The churn initiative
What are the best type of customers for you to have?
Not pissed off ones, that's for sure. Not customers who think you're constantly trying to pull the wool over their eyes. Not the ones who watch you swiftly forget about them and get excited by the shiny new, incoming batch.
The best customers are loyal ones. The ones that feel valued and tell their friends about you.
Why then, is it impossible to buy a mobile phone, TV or Internet package without the price increasing after the first year? Just because it's difficult to swap providers doesn't mean that you should take advantage of it.
So, how about for every year I'm a customer I get a small discount as a thank you? I still won't be going anywhere in a hurry, but I won't resent you either.