24 August 2017
Pushing my buttons
I just came across yet another 1,000+ word blog post by a "growth hacker" detailing the minute optimisations made to a buy button that resulted in ~10% more visitors clicking it.
Imagine instead if he spent all that time and effort improving the product he's trying sell.
Rather than coercing me into clicking the button how about you work on maximising trust and make me desperately seek the button out?