27 August 2017
Really good isn't good enough
Can you remember the last thing that you recommended to a friend? Coincidentally, mine was Dunkirk. But before that I really can’t remember. Why is this?
The simple fact is that we rarely talk about things that are really good. I don’t think I’ve ever recommended anything Tesco or Sainsbury’s sells, yet I shop at these places all the time. The price is fair (to me) and they keep their promise. As Seth Godin points out; if I were to talk about these things I’d be a very boring person.
So, how do not come across as boring? By only talking about the things that are truly spectacular. World-changing, genre-defining, trend-setting things. Whether that’s a film, an app or a piece of architecture.
When we recommend something to a friend (or our tribe) we’re laying so much on the line, so we’d better be right.
Why are people going to talk about what you do?