30 August 2017
At second glance
Subway. Eat Fresh.
I wonder how many people get tricked by this slogan.
"Fresh" sounds innocuous enough, until you realise they're trying to trick you. What they really want to say is "healthy", but of course they can't because most subs simply aren't healthy.
Just think of the things that can be fresh: a dog shit, a wound, a war.
They only get away with abusing our trust for as long as we let them.