01 September 2017

When David becomes Goliath

We're so quick to fall out of favour with the band that suddenly makes it big. Quick, also, to hate the sandwich shop that turned into a national chain. I was reminded myself of this today in Pret A Manger. 

I caught myself cursing the fact that I spend so much money there, “Can’t believe I’m giving this chain all my money again. I should be helping the little guy down the road”. But, you know what? Pret is an order of magnitude better than the sandwich shop down the road. 

Every time I go in a Pret the staff are fantastically helpful, the sandwiches taste good, and they’re sold at a fair price. Conversely, I’ve seen mice in the window of the shop down the road at night when they’re closed. The sandwiches taste OK and the service is meh. 

We often forget that lots of businesses become successful because they’re actually doing good in the world. Of course, there are lots of examples of great small companies and predatory large ones. But just because a firm hit the big time doesn’t mean that it automatically becomes a big, evil corporation.  

Let’s not forget that once upon a time they were once David and we were all rooting for them. 

by Nino Rosella