11 September 2017

Go to your tribe

I wrote yesterday about a fantastic Turkish restaurant called Gökyüzü. Well, I was having a look on their website and I saw that they opened their second restaurant in Chingford, which is 8 miles away in the opposite direction to Central London. 

I was a bit miffed as to why such a popular restaurant would decide not to open a Central London branch. Don’t they realise how successful they could be and how much money they’d make? 

But, in fact, the opposite would be true. You see, Gökyüzü leads a tribe - primarily a group of Turks that like to be reminded of home. These are the people they seek to serve first and foremost. You know what’s in Chingford? A large Turkish community. 

They’ve chosen to shun frivolities such as a prestigious Chelsea or Covent Garden address to show up precisely where their tribe are. This is why they’ll continue to be successful for many years to come. 

Do you know where your tribe is?

by Nino Rosella