24 September 2017
Are you building a tribe like this?
Ordinarily, us guys don’t get complimented on what we wear all too often. Maybe a passing comment from a girlfriend or a grandma here and there. Rarely from our girl mates. Almost never from our guy mates.
That all changes if you wear Red Wing boots. In the six hours I had my boots on two different guys went out of their way to come and tell me they liked my boots.
The second guy actually ran across a busy London road to grab me by the shoulder. “8196s?” he managed in between deep breaths.
Are your customers or fans willing to acknowledge each other in the street like this? At parties? In restaurants?
If not, why not?